Wednesday, February 16, 2011

Vans / Eighty Four Skate Co. / Fitted


This project has been a couple years in the making. Rene and Keola from Fitted Hawaii were throwing around the idea about possibly working together with Eighty Four Skate Co. and Vans on putting together a shoe. Not just your typical colab but something that we felt would represent the Kama'aina as well as Hawaii in general. The first version was vintage topless Hawaiian pinup girls. This was something that both Fitted and EFSC felt good about. When we brought the idea up to Vans they axed it due to the nudity all though it was in a tasteful manner. So a year or so goes by and Vans hit us up this time and asked if we were still interested in working on something. I went back to Ola and Rene and it was on. We chose the Era Pro because of the Era's timeless style as well as the full functionality of it being a shoe you could skate. Ola went through Fitteds' archive and chose one of their most iconic designs in the "Kala" aloha print. A couple years, alot of hurdles, and alot of patience and here it is. When the opportunity to work with an iconic brand like Vans comes along you put your best foot forward because opportunities like these don't come along very often. I hope you guys enjoy this!